About us
At WE&Co, we specialize in providing premium hotel textiles designed for comfort, durability, and elegance. Based in Belgium, we supply boutique hotels and hospitality chains with carefully selected linens that elevate every guest experience.
We source our fabrics from trusted partners in Pakistan,, a region renowned for its textile expertise and craftsmanship. Every product is made with attention to detail and tested to meet the highest hospitality standards.
Our mission is simple: to combine quality, reliability, and sustainability in everything we deliver, building long-term partnerships with hotels that value excellence as much as we do.
Elevating your home experience is our passion.
Join us today.
Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of our product lines, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the textile industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors our design team and looks after the community of satisfied customers.
Iris Joe
Chief Financial Officer
Iris, with her extensive experience in textiles, helps us understand market trends and improve our product offerings. She is determined to drive success and brings her expertise to elevate the company.